Cinemarket

Peter D. Graves

Founder/President

Peter Graves has more than twenty years of experience in feature film production, marketing and strategic planning, including four years as co-President and COO of PolyGram Films. He has been directly involved (either as Producer, Executive Producer, C-Level Executive or Executive Consultant) in the production and/or marketing/release of over 300 films, which have accounted for 60 Academy Award nominations, 15 Academy Awards and $4 billion in worldwide gross (see partial list below). Graves has also been Producer or Executive Producer on fifteen films including Terminator Salvation; Planet 51; Killer Elite; Oliver Stone's W.; Bitter Harvest; Very Good Girls; Tomorrow When the War Began; The Rendezvous; and From the Rough. He now heads up his own film production, marketing and financial consulting firm, Cinemarket, LLC.

From 1996 to 2000, Graves served as Co-President and COO of PolyGram Films, the marketing and distribution arm of PolyGram Filmed Entertainment, as well as being CMO for the company. In this capacity, he oversaw a staff of 137 and was responsible for yearly budgets in excess of $200m. During this period, PolyGram's production and release slate included The Game; What Dreams May Come; Barney, The Borrowers, Pitch Black, Notting Hill and Very Bad Things, and PolyGram's Gramercy label production and release slate included Elizabeth; Lock, Stock and Two Smoking Barrels; Being John Malkovich; Bean; and The Big Lebowski.

Graves has also been the Executive Marketing Consultant (credited or uncredited) for a wide range of films, including Love and Mercy; Samsara; The Way Back; The Messenger; Defiance; The Producers; The Bank Job; Terminator 3: Rise of the Machines; Resident Evil; Love, Actually; The Perfect Storm; I Heart Huckabees; K-19: The Widowmaker; Kinsey; Alexander; The Score; Enemy at the Gates; Crossroads; National Lampoon's Van Wilder; Wrong Turn; White Oleander; The Medallion; Thinner; Nurse Betty; Notting Hill; The Wedding Planner; Where the Money Is; My One &; Only; Braveheart; Four Weddings and a Funeral; Fargo; French Kiss; Maverick; When We Were Kings; Eddie; Gridlock'd; Hardball; Jason's Lyric; Kazaam; Panther; Posse; Nell; Star Trek VI: The Undiscovered Country; The Man Without a Face; The Usual Suspects; Forever Young; the Highlander film series; The Adventures of Priscilla, Queen of the Desert; Sleepers; Mr. Holland's Opus; Dead Man Walking; Candyman 1 & 2; The Ghost and the Darkness; Terminal Velocity; Operation Dumbo Drop; The Relic; Portrait of a Lady; GI Jane; Pay it Forward; Home for the Holidays; Kalifornia; Wild At Heart; Romeo is Bleeding; Drop Dead Fred; Bill & Ted's Excellent Adventure; The First Power; Texasville; Red Rock West; and Franco Zeffirelli's Hamlet, as well as overseeing the entire PolyGram/Gramercy release schedule from 1992 to 2000 and the Nelson Entertainment release schedule from 1987 to 1991.

As Producer, Executive Producer or Independent Advisor/Consultant, Graves provides strategic oversight and financial management of a film's entire revenue waterfall performance. Working in both the domestic and international markets, Graves brings an unparalleled long-term production and marketing perspective to a film's entire production process, from initial concept and financing, through to its ultimate worldwide release in all media.

Graves also has a strong financial, managerial, and general entertainment business background, having served as Executive Vice President and CMO at Nelson Entertainment, Corporate Vice President at MGM/UA and Executive Director at Warner Communications, where he managed Corporate Communications and Investor Relations.

Mr. Graves was educated at Dartmouth College and is a member of the Academy of Motion Picture Arts and Sciences.

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