Peter Graves
President
Peter Graves has more than twenty years of experience in feature film production, marketing and strategic planning, including four years as co- President of PolyGram Films, and has been directly involved (either as senior executive, Executive Producer or consultant) in creating feature film marketing campaigns for over 250 films, representing over $4 billion in worldwide box office gross. Most recently, he has served as Executive Producer on Killer Elite; the Australian hit film Tomorrow When the War Began and the upcoming production Summer Crossing, to be directed by Scarlett Johansson. In addition, Graves was Executive Producer and instrumental in the 2009 relaunch of the Terminator franchise, Terminator Salvation, as well as serving as Executive Producer on Planet 51, Oliver Stone's W; Vanishing on 7th Street and Dylan Dog: Dead of Night.
Over the past decade, Peter Graves has also served as executive marketing consultant for numerous other films, including The Bank Job; Terminator 3: Rise of the Machines; Resident Evil; Love, Actually; The Perfect Storm; Defiance; The Producers; I Heart Huckabees; K-19: The Widowmaker; Kinsey; Alexander; The Score; Enemy at the Gates; Crossroads; National Lampoon's Van Wilder; The Way Back; Wrong Turn; Nurse Betty; Notting Hill; The Wedding Planner; My One & Only; The Messenger; and the upcoming releases The Loved Ones and Samsara.
From 1996 to 2000, Graves was President of Marketing at PolyGram Films. During this period, PolyGram's releases included The Game; What Dreams May Come; Barney; and The Borrowers, and PolyGram's Gramercy label releases included Bean; Elizabeth; Lock, Stock and Two Smoking Barrels; Being John Malkovich; and The Big Lebowski.
Prior to his PolyGram post, Mr. Graves oversaw or consulted on the film marketing for numerous clients on such films as Braveheart; Four Weddings and a Funeral; Fargo; French Kiss; Maverick; When We Were Kings; Nell; Star Trek VI: The Undiscovered Country; The Man Without a Face; The Usual Suspects; Forever Young; the Highlander film series; The Adventures of Priscilla, Queen of the Desert; Sleepers; Mr. Holland's Opus; Dead Man Walking; Candyman 1 & 2; The Ghost and the Darkness; Terminal Velocity; The Relic; Portrait of a Lady; GI Jane; Pay it Forward; Home for the Holidays; Wild At Heart; Drop Dead Fred; Bill & Ted's Excellent Adventure; Romeo is Bleeding; and Franco Zeffirelli's Hamlet, as well as overseeing the entire PolyGram/Gramercy release schedule from 1992 to 2000.
Graves has also been involved in many other market-driven ventures, including the extremely successful direct market sales effort for the Highlander TV series, and related merchandising, as well as originating and producing the initial In-Flight Entertainment Review, a monthly movie and music marketing segment for American Airlines. He has also consulted and advised many clients on their film production and P&A financing efforts.
Mr. Graves also has a strong financial, managerial, and general entertainment business background, having served as a corporate Vice President at MGM/UA and Executive Director at Warner Communications, where he managed corporate communications and investor relations.
Mr. Graves was educated at Dartmouth College and is a member of the Academy of Motion Picture Arts and Sciences.
